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Pay per Click Advertising |
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Pay per click marketing, pay for placement or pay for ranking search engines are a highly effective way to attract cheap, targeted traffic to your website. The best and most popular pay per click search engines are  Overture (a Yahoo! company) and Google Sure Solutions recommends merchants use Pay per click to launch their website and build initial site traffic through paid search results. While we believe there is a great value in paid search marketing Sure Solution recommends merchants build an organic search marketing strategy that will deliver a larger flow of web traffic at a much lower cost.
The great thing about pay per click is the results are immediate. You can place an add with Google and see it appear almost immediately. The other great thing about pay per click is you can gain access to page results that may be very difficult to obtain with organic search. The more competitive the keyword phrase the more you may need to aid your marketing strategy with the use of paid search marketing. Be sure to use the tools provided by each engine so that you can track your click through rate and understand the cost / results ratio.
So why is organic search engine marketing more effective then pay per click? The answer is in page real estate. Organic search has prominent position on the page and consumes 75% of the average page. Where paid search results take 15% of the average page. The prominent placement of organic search and the gives a very focused small business a competitive edge in the overall marketplace. |
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