Internet Marketing & Advertising Methods

There are several options available when considering Internet marketing for a small and midsize business. Each method should be scrutinized based on the customer you hope to reach, the message or call to action and most importantly the budget to be allocated on any particular internet marketing campaign

Pay per inclusion:

Yahoo! directory uses the paid per inclusion method for their directory listing. For many small businesses the value of the listing quickly justifies the cost to be listed in this web directory.

Pay per performance:

Shopping sites like Shopping.com, Yahoo! Shopping and Bizrate.com use the pay performance method of merchandizing your products. These services offer a directory of products for consumers to search or comparison shop. Merchants are charged when consumers click through to their website from the directory listing.

Pay per click

Pay per click marketing is offered through Google and Yahoo! Ad campaigns are built and displayed on pages when specified keywords are used in a search.

Email marketing:

Broadcasting emails can be an effective marketing strategy depending on the email list source and the message. Email filters and spamming tools have significantly cut down the value of this marketing method however developing an internal email marketing list for regular communications can produce excellent results.

Blogging:

Using a web blog to deliver timely information to your prospects and customers is quickly becoming the new standard in internet marketing. Blogs use rss feeds or atom feeds to format the information for syndication to directories, blog readers and major new sources. If you have timely important information to offer the general public using a web has excellent potential.

Product feeds:

Pay per performance directories use merchant generate product feeds to develop traffic, Google product feed “Froogle” offers merchants a free directory listing for products within the Froogle product directory. Yahoo! Shopping, Bizrate.com and Shopping.com all use the paid per performance merchandising directory platform.

Internet advertising:

Internet advertising usually refers to banner advertisement placement or strategic advertisement placed on industry specific websites. This form of advertising lost perceived value after the .com fallout in 2000. There can be some strategic value to a well placed advertisement for both branding and sales purposes. General “impression Advertisement” performance must be tracked very closely to validate its effectiveness.

Local internet yellow page directory listing

Internet yellow page listings are the growth area for primary search engines Google, AOL, MSN Search and Yahoo!. Each of these businesses has released new technology to better server advertisers and browsers in the local search arena. Learn more about this new service in our web blog.

Additional information

• Internet marketing introduction.
• What is search engine marketing?
• Sure Solutions search engine optimization service.




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