Definition of evangelism
Zealous preaching and dissemination of the gospel, as through missionary work.
Militant zeal for a cause.
If your like many small businesses trying to make your way in cyberspace there is a good chance you have a militant zeal for your business cause. With so many different internet strategies and marketing methods available to small business, why use internet marketing evangelism? Because you can and you can do it with great effect.
What is Internet marketing evangelism? For an internet business owner it is a way of passively promoting your business through forums, chat rooms, UseNets, written articles, and email. The entrepreneurial spirit of a small business owner if the equivalent to militant zeal. Armed with knowledge and a passion to succeed a business person can work through the internet to spread their message. To become a truly effective Internet marketing evangelist you most focus your efforts, set personal standards for activity and be consistent in delivering your message. As well you must have a passion for your subject and a willingness to share your knowledge without any reservations. Most importantly, include a link to your website with every communication, post or article your share.
Internet marketing evangelism lends itself well to some very useful technical marketing solutions. Link popularity and link building are very important aspects of web site promotion for increasing traffic. A websites popularity will help increase its page weight and therefore a more popular web site will attain higher search engine page results then a less popular web site on the same subject. To increase web sites popularity you must get other popular websites to link to your web site domain. The process of building incoming links is known as link building. But there is more to link building then just getting a web site to link to your website. Links are evaluated by a search engine for their frequency of use and evaluated by the popularity of the site from which they originate. An incoming link from Yahoo! will have more value then an incoming link from lets say Bobs-deli.com.
Now the tricky part about link building is to get browsers to click through an incoming link and visit your website. What would make someone want to do that you say? Good information, content and an authoritative message on a subject of interest will generally provide the correct incentive for a browser to click through.
This is where Usenet, written articles on weblogs and user forums come in to play. Each internet medium has an audience of readers on a specific subject. Sharing your knowledge and information in these mediums with proper links back to your web site will build a wealth of quality incoming links from various sources. Provide good quality relevant knowledge and information timely to the reader and your incoming links will be frequently used.
Setting a policy or standards for sharing your industry knowledge is vital to participate in a Usenet or user forum. To be truly successful in delivering your message you must be willing to provide correct relevant and topical information to everyone, even if your competitor is asking for information. On the surface this may seem foolish to a business owner or entrepreneur. However you must understand that when sharing ideas in a community, you must share with all. The end result of an open policy of information flow is that many in the audience will be exposed to your message. Constant exposure to your message builds credibility and can often position an internet marketing evangelist as an expert in a particular community or topic.
A less passive marketing method then Usenet and user forums is weblogs. Weblogs are like adding a megaphone to your internet marketing evangelism strategy. Weblogs run from your own web site domain and enable an internet marketer to post time sensitive content to your website quickly and easily. Most importantly weblogs have syndication.
Definition of Syndication
An association of people or firms authorized to undertake a duty or transact specific business.
An association of people or firms formed to engage in an enterprise or promote a common interest.
A loose affiliation of gangsters in control of organized criminal activities.
An agency that sells articles, features, or photographs for publication in a number of newspapers or periodicals simultaneously.
A company consisting of a number of separate newspapers; a newspaper chain.
The office, position, or jurisdiction of a syndic or body of syndics.
Syndication is the golden nugget of internet marketing evangelism. Through weblogs syndication a marketer can deliver their message on to multiple news, industry and association sources which will broadcast your message. A syndicated weblogs will produce excellent traffic results. Search engines tend to index user forums and weblogs very well. Both mediums provide useful topical content and it tends to be time sensitive information. Its common to see excellent search placement on technical topics from a user post in a community.
The foundation of your internet strategy should be to share relevant information with your audience. Offering quality website links to websites that further establish your message and add credibility to the information you provide will serve the audience well. Be sure to add a signature to your user profile in a community forum. This will facilitate an incoming link to your website with every post. Also take credit for any original content you may produce on your weblogs and complete your posting with a brief biography of the author with a link to your website.
We are in a great era where information from small business entrepreneurs is syndicated and appears as credible and timely as the endless information flow of network news. Be honest, be passionate and be consistent in your message.
About Sure Solutions - Since 2001, Sure Solutions has been dedicated to ensuring the success of our clients. Sure Solutions is the distributor of actinic ecommerce software in the United States & Canada. We specialize in a variety of services from search engine optimization, web hosting, and custom ecommerce store designs to dynamic web applications and client portals.
Need help with your Local Search program or you want to speak to an expert in the field of Internet Marketing? Contact Brian Johnson brian@suresolutionsinc.com
