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Author: Duncan Thomas May - email -
duncanthomasmay@hotmail.com Sub title: How one trophy & awards store is reaping the rewards of being listed first in organic search.
San Diego County California has so much to offer its residents, beautiful weather, excellent beaches and an incredible lifestyle. But for Niels Norby, proprietor of Sdtrophy.com an awards and trophy business, there seemed to be more to life and his business outside this perfect community. For two years Niels looked to grow his business through the internet but met with mediocre results. Sdtrophy.com was getting a few new customers outside their traditional geographic market but Neils Norbys' business sense told him there must be more to retailing on the internet.
Niels took his cause to Sure Solutions, his long time ecommerce software distributor who originally sold him the Actinic ecommerce shopping cart software. Sdtrophy.com received a design and technology overhaul, including a complete restructuring of the website navigation and home page.
Sure Solution applied some simple well known and proven methods of search engine optimization to the Sdtrophy.com website. The technical framework of the website was rebuilt with the proper Html tags and Meta tags to make the website content validate and gain ranking in the search engines.
Sdtrophy.com eliminated ineffective and unnecessary keywords from the website replacing them with four focused keyword phrases. In addition, Sdtrophy.com updated their feature products on the home page to better synchronize with their new keyword phrases and search engine objectives.
Its all about research and planning explains Brian Johnson, President of Sure Solutions. Once you know what you want to gain with internet marketing you can make your ecommerce website work to achieve your desired results. Fixing the html code and focusing the keyword phrases down to simple relevant search terms landed Sdtrophy.com the coveted number one spot on yahoo and Google.
Niels Norby learned a valuable lesson, make the home page more search engine friendly, and then serve your customers the information they expect to receive when they get to your home page. The results are evident as Sdtrophy.com is now top ranked on a few keyword phrases researched to be most effective with customers who search for trophies and awards online.
Great weather and a web site generating regular new business orders make for one happy online retailer.
Here are a few simple tips for those frustrated internet merchants who would like to find organic search engine nirvana.
- Hire a search engine optimization consultant who has experience with ecommerce.
- Focus your efforts on less then five meta keyword phrases
- Use keyword phrase combinations of two or three keywords.
- Research your keyword phrases to find which keyword phrases deliver the most traffic
- Avoid generic keywords like school use high school athletic awards to better effect
Your website construction should be search engine friendly if you apply these rules:
- All pages should load fast (less then 20 seconds on a 56k modem)
- Include a text link site map on your home page
- Uses text link navigation
- Use an html code validater to check your code for errors.
- Use less then five keyword phrases on a page.
- Use keyword phrases that are relevant to the text content on the web page.
It is important to remember, common sense goes a long way with organic search optimization.
About Sure Solutions - Since 2001, Sure Solutions has been dedicated to ensuring the success of our clients. Sure Solutions is the distributor of Actinic ecommerce software in the United States & Canada . We specialize in a variety of services from search engine optimization, web hosting, and custom ecommerce store designs to dynamic web applications and client portals.
Contact: David Eldridge
sales@suresolutionsinc.com
1-877-528-7635
http://www.suresolutionsinc.com
About Sdtrophy.com Sdtrophy.com is the internet web site for local retailer San Diego trophy. Located in beautiful Encinitas California Sdtrophy.com manufactures and sells custom sports trophies and acrylic awards for all occasions.
Contact: Niels Norby
sales@sdtrophy.com
1-760-942-3021
http://www.sdtrophy.com
